Our Mission

"To create distinctive style jewelry and bring timeless and creative designs, and the lasting value of high-quality craftsmanship from the "artisans' goldsmith workshops" in Italy to a modern and discerning audience. To share our passion for the Italian goldsmiths' traditions." Antonella Carlevaro Rossi, Founder-Owner.

Deeply rooted in the tradition, history, and culture of Italian goldsmiths, we aim to create lasting value jewelry, heirlooms made by hand with love, and offer a distinctive sense of style. We work with skilled independent artisans and family-owned workshops in Italy; our goldsmiths apply century-old techniques passed on from generations; they offer high quality and luxury craftsmanship.

We are an independent business based in Los Angeles, committed to the best quality and customer service, and we strive to exceed our clients' expectations. We design, produce and sell directly to our clients and through selected jewelry boutiques. Through our years of experience in the field of high-quality artisan jewelry, and our network of goldsmiths, we bring to our valued clients unique and hard-to-find pieces.

Founder Antonella Carlevaro, born and raised in Italy, inherited her passion for gold design and jewelry-making working alongside her father, a master goldsmith, in their jewelry boutique in Genova, founded in 1962 and well known for its handmade jewelry. Antonella learned jewelry design and goldsmith techniques and built a network of excellent artisans. Based in Los Angeles, Antonella, a member of the Women's Jewelry Association, recently launched "Via Orefici - luxury handcrafted in Italy" jewelry line.

Our collections are available for sale at our online boutique "ViaOrefici," boutique events, and selected jewelry shops.